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2016 · UI · Mobile · Branding

Kadabra

Argentina’s first on-demand delivery platform — from the wizard-hat mark and teal–yellow system to responsive web and mobile-first flows. I owned logo and brand, partnered with the CPO and CTO on look and feel, and shipped the experience customers saw before the product was acquired by Glovo as they entered the market here.

The case study board below walks through identity, app and desktop UI, category iconography, and the “everything in ~30 minutes” story — a single narrative for investors, partners, and the team.

Kadabra case study: logo, teal and yellow brand system, desktop and mobile delivery UI, category icons, and photography treatments.